business case

these are notes taken from 'social trends and product opportunities' - a product by philips.

subjectivity : people are searching for identity, people take time out nowadays to reflect on what their true values of life are.

sociability : we need other people. families are becoming fragmented to the extent that relatives are moving, not only away from home, but often to another part of the country or world. naturally, through the medium of telecommuncations - phones, faxes and email, people are trying to stay in touch, but, in the future we will see the emergence of products which link people far apart in more satisfying ways than are currently available.

time and space : time can be considered in two different ways. one is to consider our ever accelerating lifestyle.people have a sense that a lot is happening at onece, that they are doing many things at the same time that they never have enough time and that they are constantly struggling to keep up with demands of modern life.

also consider the moments when times stand still: moments of rest, mediation or wonder. these are moments when we become aware of our relation with the past, our heriatage, and when we see ourselves as part of a continuing tradition.

space can also be considered in two ways: personal space that is familiar and comfortable. this trend is often referred to as cocooning, the sense of feeling comfortable in one's own territory.

space can also be considered has having no borders. through telecommunications we are able to to communicate in real time, over vast distances. we can also join virtual communities whilst remaining members of our physical community. as a result our subjective experience of distance has changed, and physical borders no longer limit our ability to communicate with people in distant places.

i want to create ideas biased towards people and not technology!